UNIST has introduced a new initiative aimed at extending the reach of its institutional communications by engaging members of its parent community as ambassadors.

On April 17, UNIST appointed the inaugural participants to its SNS Parent Ambassador initiative, inviting two parents to take part in the program. The appointees are Jaewan Kim, father of UNIST graduate Seulgi Kim, and Heeseok Choi, father of current student Seo-Hyun Choi.

The appointments were formally presented at their respective institutions—the Korea Research Institute of Standards and Science (KRISS) and the Korea Institute of Science & Technology Information (KISTI)—where both are currently affiliated. Each was also presented with a commemorative UNIST gift box.

As part of this initiative, the ambassadors will contribute to extending the visibility of content published through UNIST's official communication channels—including YouTube, LinkedIn, Instagram, and Facebook—by engaging their personal and professional networks. 

Both individuals are active members of Korea's science and technology community. Jaewan Kim serves as Director of the Center for Hyper-Connected Scalable Super-Quantum Computing at KRISS, while Heeseok Choi is a principal researcher at KISTI. UNIST anticipates that their professional networks will support broader engagement with the university's research and academic initiatives.

“This initiative reflects our belief that the university's work can reach wider audiences through the engagement of its extended community,” said Dean Young-Bin Park of the Office of Public Relations and International Affairs at UNIST. "We look forward to working with parents as partners in sharing UNIST's research and academic activities."

UNIST plans to expand the initiative in the coming months as part of its broader efforts to strengthen institutional engagement.