UNIST Identity

UNIST will be the forerunner that brings about the flow which ebbs to a newer and broader world.

Be the beacon that shines the world with science and technology.
With this purpose in mind, UNIST will continuously inspire and motivate future scientists and technology leaders.

We believe that change of the world is brought forth by challenge and innovation.
UNIST is the global leader that goes forth into the unknown future step by step, growing and advancing each step.

unist ulsan national institute of science and technology 2009
  • Leadership

    Leadership

    The “Leading Star” represents a shining forerunner in science and technology that serves mankind and pioneers the future.

  • Reliability

    Reliability

    The square frame represents our aim to become a world-class university and the most trusted educational institute.

UI Logo Basics

  • first in change

    Slogan

    The UNIST Slogan “First in Change” holds the central role in establishing and anchoring the new UNIST Identity. It is an integral part of all UNIST signatures and invites audiences to envision UNIST as a place that first in change. The slogan encapsulates the positioning strategy and keeps communication on message.

  • unist

    Wordmark

    The solid and stable geometry of the wordmark symbolizes the professionalism of UNIST in the field of science and society.

  • unist ulsan national institute of science and technology 2009

    Emblem

    The square frame represents our aim to become a world-class university and the most trusted educational institute.

  • 마스코트

    Mascot

    UNIST embodies intelligence and the pure inquiring mind through the unicorn, which is the symbol of strength and purity. The gleaming horn and shining star of the mascot indicates the goal of UNIST to become the forerunner foothold institute of science and technology.

UNIST Signatures

  • Basic Signature (Emblem with Slogan Type)

    Basic Signature
    (Emblem with Slogan Type)

    엠블럼 로고타입

    Full Signature
    (Emblem with UI Logo Type)

  • 워드마크 로고타입

    Promotional Signature
    (Wordmark with UI Logo Type)

  • UNIST Color

    Color is an emotional expression of identity and the primary color UNIST Navy combined with a light green colored UNIST Emerald creates a powerful ambassador of the UNIST Identity. Keep the following guidelines in mind when reproducing a color image in newspapers or magazines, using standard four-color process printing.

    unist navy(pantone 654c/cmyk : c100 m80 y o k 60 / rgb : r 0 g 28 b 84 / web : 001c54)unist emerald(pantone 325c / cmyk : c 65 m o y 27 k o / web : 43c1c3)
  • Typography
    English

    “Trade Gothic” and “Palatino” are the official English typefaces for UNIST. The following fonts are preferred as the most appropriate for general usage in all UNIST print communications. “Trade Gothic Bold” and “Palatino Bold” are sans-serif fonts, primarily used for headlines, sub-heads, or special copy, whereas “Trade Gothic Roman” and “Palatino Roman” are sans fonts, used as the body copy fonts and occasionally in headlines.

    sans-serif / trade gothic roman / trade gothic bold ,serif / palatino roman / palatino bold
  • Typography Korean

  • Yoongodik (윤고딕; sans-serif) 500 and Yoonmyeongjo (윤명조; serif) 500 are the official Korean typefaces for UNIST, representing the brand of the university. Yoongodik 540, 550 and Yoonmyeongjo 540, 550 are primarily used for headlines, sub-heads, or special copy, whereas Yoongodik 520, 530 and Yoonmyeongjo 520, 530 are used as the body copy fonts and occasionally in headlines.

    고딕체/ 윤고딕 520 장평 95%, 자간0 / 윤고딕 530 장평95%, 자간0 / 윤고딕 540 장평 95%, 자간0 / 윤고딕 550 장평 95%, 자간0,명조체/ 윤명조 520 장평 95%, 자간0 / 윤명조 530 장평95%, 자간0 / 윤명조 540 장평 95%, 자간0 / 윤명조 550 장평 95%, 자간0

UNIST Anthem